I’ve collaborated with teams to deliver many types of products, services and experiences — from award-winning creative brand platforms and campaigns to industry-leading digital products and enterprise applications.
Here are a few more examples of work that highlight the unique range and depth of my UX skills, experience and expertise.
MSCI
Barra Portfolio Manager is a next-generation equity portfolio management tool designed to help fund managers and their teams build better portfolios, gain portfolio insight, manage a more systematic investment process and make faster, more informed investment decisions – all on one integrated, flexible risk and performance platform.
The desktop application’s design helps users to quickly and easily analyze risk and return, monitor portfolios and conduct pre-trade ‘what if’ analysis across a number of scenarios before making changes to a portfolio.
Brought in after the user interview stage, my role was to assess the findings, gather requirements and co-lead the product team through an iterative, multi-year design process to redefine the application’s navigation framework, page views and data visualization modules.
We analyzed investment team roles, identifying a new segmentation approach that would expand the reach of the application. Then, making the complex simple and intuitive, we created modern, innovative screen designs and a comprehensive design system to ensure that Barra Portfolio Manager remains at the forefront of the industry.
AB
Alliance Bernstein (AB), one of the largest investment management firms in the world, is the most recent client with whom I partnered on a comprehensive redesign process, from research and ideation to design and implementation.
The project’s goal was to deliver a new, unified digital experience for the AB corporate site, incorporating an evolved brand and voice, while acting as a seamless, clear and inviting gateway to regional and subsidiary brand sites within AB’s digital ecosystem.
The gallery above shows the navigation design, an important focus of the project, involving stakeholder interviews, content audits, information architecture, conceptual design, usability testing and more. Beyond this, we delivered a bold responsive site redesign and modular design system that enables AB to extend and adapt the digital experience over time as the company grows.
My role in the project was mainly planning, leadership, facilitation, collaboration and mentorship, joining with a Creative Director to manage an integrated creative and UX team throughout the design process. Our fun, successful partnership with AB executives in Nashville resulted in a premium corporate brand experience that brought great pride to the organization while giving the company a strong new digital identity.
La Prairie
Winner of 2014 Web Marketing Association WebAward for Outstanding Website.
Winner of 2014 W3 Silver Award for Online Campaign in Beauty & Cosmetics Category.
For La Prairie’s biggest product launch, we delivered an immersive campaign experience that was equally as massive. Released in 21 markets and 18 languages, the campaign showcased four stylized social films to create buzz and anticipation for the new collection.
Collaborating with Dentsu creatives and La Prairie’s brand team, we concepted, storyboarded and designed an immersive, interactive video-based web experience and social campaign for La Prairie’s Swiss Ice Crystal collection, focused on exploring the products’ ingredients and unlocking survival secrets from botanicals that are resilient to the harshest conditions on Earth.
The campaign garnered online ad click-through rates 3X the industry average, drove a 176% growth in Facebook fans and contributed to a substantial 28% increase in new product sales.
Reebok
Winner of 2012 One Show Merit Award for Branded Entertainment.
Partnering with Tribal DDB’s creative team, we developed an international video and editorial content platform called WeRClassic.com to promote the relaunch of Reebok Classics. Its mission was to: identify new classics in categories like dance, art, music and style; generate unique, relevant content for the brand; and let fans express what “classic” means to them.
We were tasked with creating a mobile-friendly interface concept as trendsetting and expressive as the Classics brand itself. Exploring new directions in digital editorial design, I developed a fluid, responsive layout idea, then partnered with the Creative Director to design a proof-of-concept to guide prototyping and creative development.
Studying consumer, digital and social trends, I defined the navigation, site behavior and high-level content strategy approach, then collaborated with creatives and developers to fully realize, implement and test the design. An agency-assembled team then developed the international content strategy, researched artists, then produced over 50 mini-documentaries around the world, delivered in weekly drops on WeRClassic.com.
The wide reach and relevance of the platform generated enough momentum to establish Reebok Classics as a cultural icon again.
Diageo
Ketel One is a family-made vodka created in 1983 and still produced today in Scheidam, Netherlands by the Nolet Distillery, which has a reputation for over 300 years of uncompromising quality and exceptional flavor. Collaborating with a team of digital strategists, brand managers and Tribal DDB creatives, our strategic goal was to “enhance the experience for the Ketel One aficionado” through digital brand storytelling.
Building on the strategy, my role was to facilitate workshops, explore concept ideas, then lead definition of the site’s information architecture, interaction design, content needs, requirements and flow. We then partnered with visual designers, copywriters, 3D modelers, video producers and developers to ensure that the experience met the same uncompromising standard of quality for which Ketel One has long been known.
Our chosen site direction focused on exploring elements of the familiar Ketel One bottle, providing an immersive, interactive 3D video-based experience where the bottle design serves as a gateway to the product’s unique craftsmanship, ingredients, brand history and heritage. The final site design was modern, elegant, timeless and ahead of its time — digitally bringing Ketel One’s unique brand qualities and character to life.
AMNH
Before becoming a full-time UX professional, I worked as a video engineer and creative technologist on the Hayden Planetarium’s Digital Galaxy Project team within the American Museum of Natural History’s Rose Center for Earth and Space.
While there, I was part of the planetarium’s second ‘Digital Refresh’, which upgraded the digital dome technology with HD video projection, spatial audio and advanced real-time scene rendering technology. Once the upgrade was complete, ‘Cosmic Collisions’ became the first new digital space show to be produced using the enhanced content generation system.
It was one of the highlights of my early career to help develop this innovative system and assist with production of the ‘Cosmic Collisions’ space show, which plays to this day at digital planetariums around the world.